Kyle provides revenue and sales analysis for all Advicent go-to-market teams. These analytics optimize Advicent pipeline forecasting, marketing strategies, and leveraged media channels to improve efficiency of sales operations. Kyle is interested in combining his three passions: tech, data analytics, and marketing, to drive success.
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Advicent recently held our 2018 Rally Week to reflect on the first half of the year and kick off the remaining second half. On top of that, Advicent brought in four of our partners to speak about their experience in the financial industry. Many of the partners commented on how they loved the opportunity to share their mission and engage with our entire company. Rally Week shows how Advicent is devoted to our partner experience by enabling all of our employees to gain insight on how to improve. Here are three takeaways from our partners’ presentations.
1. Accuracy and detail matter
One of our partners primarily serves high-net-worth (HNW) clients in the United States. They emphasized the importance of accuracy and detail for smooth, time-saving HNW client meetings. Providing white glove service to HNW clients requires expert knowledge and accuracy. This partner puts their best foot forward with the most accurate calculation engine on the market. Additionally, they mentioned their previous financial planning software was unable to model all the scenarios that they needed, leading them to rely on Advicent. By keeping our software up to date, they now waste no time fact checking results or modeling scenarios in Excel.
2. Central planning model
Many of our partners shared their operational processes as part of their presentations. Two of our partners use the same operational strategy of centralized planning. The centralized model works by having a core group of users who build the financial plans used by their advisors. This allows advisors to focus on relationship management and planners to focus on plan building. The result is savings on the cost and time of training, allowing advisors to dedicate more time to sales activity. This model continues to become more prevalent in our industry.
3. Retain AUM with financial planning
One of our partners discussed why they initially implemented financial planning into their firm. Their firm began by providing institutional retirement plans, but they saw clients taking assets elsewhere following retirement. They determined they could retain those clients by providing a financial plan that guided them towards investments they provided while keeping assets under their management. It became clear that financial planning can be used as part of an effective asset retention strategy.
Events like Rally Week empower Advicent to provide the best possible partner experience. Educating employees on our customers leads to improvements in our processes, decisions, and products. Thank you to all of our partners that took the time to come to speak about how and why they use our products.
To learn more about the Advicent experience and our world-class training, click here.